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The Celeb-Loved Bra Hack for Wearing Backless, Skin-Baring Looks

CAKES Sticky Bra Solutions Are 30% OffCourtesy of CAKES Beauty

CAKES Body solutions has officially become Hollywood’s best-kept wardrobe secret—you’ve seen its sticky bras, cups and covers all over runways and red carpets, without even knowing it—which is exactly why stars can’t stop wearing them. 

This year, wore CAKES to the . wore its sticky cups on the Sports Illustrated Swimsuit runway at Miami Swim Week. At the , and raved over their CAKES cups to social media followers. If stars with their expensive stylists are all choosing in droves this one brand, we don’t need to tell you, it’s gotta be good. 

Between backless dresses, strapless tops, sheer fabrics, and plunging necklines, finding the right bra is hard enough. A bra solution can mean the difference between feeling comfortable and worry-free or spending the entire evening adjusting your outfit. 

We did the research to find out why these bras are so popular amongst the star set, which option is best for you, and how to care for it properly for the most re-wear possible, ahead.

What are CAKES Bra Solutions?

So, why are these bras so popular and trusted by countless celebrities? CAKES‘ offers several seamless boob-coverage solutions that are both washable and reusable.

According to the brand, its adhesive bra and cups can be rinsed with soapy water to be worn several more times without losing its sticking power. Whereas the non-adhesive Grippy CAKES can be worn dozens, even hundreds, of times with proper care. 

The bestselling covers come in three skin-tone shades—dark, medium, fair—and varying sizes. Whether you need extra coverage or more support sans visible straps and lines, CAKES will let you shine bright at every event.

Which CAKES Bra is Best For You? 

The Sticky (adhesive perimeter) and Grippy (no adhesive) CAKES circles come in three skin-tone shades—Honey, Caramel, and Cocoa—and three coverage-based sizes: Itty Bitty for AA-A cups, OG for B-DD cups, and Plus for DDD+ cups. 

For complicated necklines, the Triangle cups are cut into a smart shape for hiding under elaborate tops or deep plunging necklines. For extra security that feels more tailored, the double-sided Fashion and Clothing Tape offers extra security anywhere you need it: necklines and straps will stay exactly where they belong.

Shop CAKES Bra Deals for Prime Day

Lucky for you, the secret’s out: CAKES‘ celeb-loved bra hacks are now up to 30% off for Prime Day, October 6 & 7 only. 

Celeb-Loved

CAKES Body® Adhesive Strapless Bra

This is Amazon’s No. 1 pick for backless dresses, plunging necklines, and any fit that’s tricky—not just for coverage. The reusable adhesive bra has two skin-tone silicone cups with tapered wings that adhere directly to the breasts; once secure, a center clasp pulls the cups together for a fuller-looking shape and cleavage without visible bra straps or padding. 

CAKES Body® Non-Adhesive Circle Nipple Covers

If you’re going bra-free, these no-glue covers are a great everyday option for fitted tops. Smooth silicone circles with a natural shape keep these seamless under any top. They sit over the nipple and cling with your natural body heat. Unlike the adhesive styles, these are not sticky to the touch, so they’re best used for hiding nipples beneath fitted tees, bodysuits, or even swimsuits that have a snug fit. 

CAKES Body® Sticky Triangle Nipple Covers

These are made for deep V’s and complicated necklines where a standard circle may peek out. The triangle shape gives more strategically placed coverage, while the adhesive perimeter keeps each cover securely in place, even if you break a sweat. The center stays adhesive-free with CAKES’ Nip Nook™ design, so ripping them off at the end of the night won’t hurt. 

CAKES Body® Sticky Circle Nipple Covers

The same natural, circular shape as the non-adhesive Grippys, but these have stick and therefore won’t budge. Each silicone circle has skin-friendly adhesive around the outer edges while the center Nip Nook™ stays glueless. These are the safest and most versatile pick of the bunch. Wear these at least five times by rinsing both sides gently with warm water post-wear, air-dry them, then replace the protective sheet covers and store in a cool, dry place.

CAKES Body® Non-Adhesive Triangle Nipple Covers

For sensitive skin, the triangle-shaped covers also come without adhesive. They’re the same deep-V-friendly shape, but these cling with body heat instead of glue. They’re best with fitted plunging tops; for a loose or flowy neckline. These offer full coverage, without glue. 

CAKES Body Fashion & Clothing Double-Sided Tape

Neither a cover nor a bra, this is the finishing touch necessity for an outfit that needs to stay put. Used on countless red carpets, the double-sided strips adhere to your skin and clothing comfortably and safely, helping secure any gaping, slipping straps, or untailored hems—it has endless outfit-saving powers so you can be worry-free. 

Why Do Shoppers Choose CAKES? 

We’ve all been there before: The last thing you need to worry about when wearing a fancy frock to a black-tie affair or fancy event is a wardrobe malfunction. That’s where CAKES comes in. The reusable breast solutions are designed to solve exactly that, offering seamless coverage, lift, and extra hold for the outfits a traditional bra simply cannot handle. 

Launched in 2022, CAKES was founded by twin sisters Taylor Capuano and Casey Sarai. It’s made by women who have the real-life experience of having tried everything. Their innovations include sticky cups with non-sticky centers, called the Nip Nook™, to accommodate sensitive nipples for painless removal.

Which CAKES Bra Should You Buy? 

For a backless dress, plunging neckline, or an outfit that calls for more lift, the CAKES Cleavage Bra is the star’s go-to, and it’s 25% off for Prime Day. It offers the most lift of the brand’s solutions while staying invisible beneath all kinds of garments.

For a tricky neckline, strapless top, or sheer blouse, Sticky CAKES circles are a safe bet. They use adhesive around the edges for a secure hold, while the Nip Nook™ keeps the center adhesive-free.

For instances where lines are not desired, like with bodysuits, sports bras, or swimwear, opt for the non-adhesive Grippy CAKES, which cling using natural body heat. This is a great option for any sensitive skin that doesn’t react well to adhesive.

Shopping for more Prime Day savings? Here are the best Early October Prime Day Beauty Deals to Kickstart Your Holiday Glow-Up.

 

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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