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We Cover Prime Day for a Living: These Are the 14 Deals We’re Buying

Everything E! Shopping Editors Are Buying This Prime DayE! Illustration/Amazon

As shopping editors, we know everything about Amazon October Prime Day. Every year, this major fall sale comes around with even more deals, discounts, and products than the summer sale before it. It’s perfectly normal to feel overwhelmed with all the shopping possibilities—especially if you don’t know if a deal is actually worth it or not. 

Consider us your Amazon October Prime Day guides. We’ve worked this day for years and know all the beauty, wellness, fashion, and home deals actually worth buying. 

Take a peek into what we have in our Amazon cart right now—from trendy wired headphones and robot vacuums to hair treatments and press-on nails. 

14 Editor-Approved Amazon October Prime Day Deals 

“This is the crown jewel of my skincare routine. I must go through a tube of this Dr. Althea moisturizer a month. It deeply hydrates, plumps, and gives me glass skin. I will be buying a few tubes of this!” — Lily Rose, Managing Commerce Editor.

Dr.Althea PDRN Reju 5000 Cream

This K-Beauty cream is formulated with 50,000ppm of Panthenol and 50,000ppm of Centella Asiatica Leaf Water to help you easily calm troubled skin at home. It can be used post-skin treatments or applied as an overnight sleeping mask.

“As a certified press-on nail girly, I change my nails pretty much every week. So, I take every opportunity (and sale) to stock up on new nails from my favorite brands. Since it’s officially fall, I’ve been obsessed with chic brown tortoise shell designs. You simply know these medium oval ones from Glamnetics are in my cart.” — Sofia Viera, Commerce Writer.

Glamnetic Press On Nails

Enjoy salon quality press on nails designed to handle workouts, skincare routines, typing, and everyday life without lifting or cracking. These durable press on nails are water-resistant and built to keep your at-home manicure looking freshly done. Choose from several designs.

“I am repurchasing these Birkenstock dupes after running my last pair into the ground. I can’t justify paying full price for the real thing when these nearly identical ones exist! So cute and comfy.” — Alexa Vazquez, Commerce Writer.

CUSHIONAIRE Hana Genuine Leather Suede Classic Clog

Effortless slip on shoes women love, with a closed toe and open back that blends the relaxed vibe of mules with supportive clog comfort. Choose from several colors.

“I already own this robot vacuum, and it has completely changed my life, which is why I’m buying another as a holiday gift to my parents. Less dramatically, it vacuums even better than I can by getting into tight, hard-to-reach spots. Plus, I control it on my phone, so I don’t even need to be home when it’s quietly rolling around. This brand specifically is said to be one of the very best, and I agree, so 40% off savings is not to be overlooked.” — Savannah Sitton, Commerce Weekend Writer & Editor.

Dreame L40 Ultra Gen 2 Robot Vacuum and Mop

High-Powered 25,000Pa Suction Performance: Powerfully clean hard floors and carpets with 25,000Pa suction and 5 suction levels for a customized clean throughout your home. Tackle Corner Messes with Ease: L40 Ultra Gen 2 extends its brush and mop to reach corners and under furniture, delivering a deeper clean where most vacuums fail.

“Since writing this article on the celeb-approved wired headphones trend, I’ve been dying to get myself a pair of my own Apple EarPods. Not sure why, but I assumed all the Apple wired headphones came in a classic aux or the new USB-C connectors. And as someone with a Pro Max 13, I didn’t want to carry around a tiny adapter I was bound to lose. That’s why when I saw the Lightning connector option, I’m adding it to cart ASAP.” — Sofia Viera, Commerce Writer.

Apple EarPods Headphones with Lightning Connector

The speakers inside these throwback EarPods have been engineered to maximize sound output and minimize sound loss, which means you get high-quality audio.

“I’ve tried a few other cleansing balms recently, but nothing compares to this one! It’s super gentle, so you really don’t have to work hard to remove your mascara and eye makeup.” — Jacqueline Weiss, Commerce Writer.

Farmacy Makeup Remover Cleansing Balm

Clinically proven to remove over 99% of longwear foundation, waterproof mascara + SPF, while improving skin texture + hydration. This gentle face balm is 3x more gentle on skin than makeup wipes.

“I’m a big bath person. I love the scent, the texture, and the packaging of these magnesium bath salts. I don’t know if a ‘rich girl bath routine’ is a thing, but these give extremely that.” — Lily Rose, Managing Commerce Editor.

HigherDOSE Serotonin Soak Magnesium Bath Salts

Relax sore muscles and recharge with a powerful blend of magnesium chloride, sea salt flakes, French green clay, and mood-lifting essential oils for deep muscle soothing in every soak.

“I love this stuff—it’s sweet enough that just one scoop in my morning coffee doubles as a sweetener. When I use it consistently, I notice a real difference in my skin and energy, and because I only need one scoop a day, the container lasts me forever. There are several yummy flavors to choose from, but Vanilla is my go-to.” — Savannah Sitton, Commerce Weekend Writer & Editor.

Vital Proteins Collagen Peptides Powder

Supports healthy hair, nails, skin, bones, and joints with hydrolyzed collagen peptides sourced from grass-fed, pasture-raised cows.

“I’m probably on my 5th bottle of this. It’s my ride-or-die cleansing oil! It melts away makeup with ease and leaves my skin feeling so soft.” — Alexa Vazquez, Commerce Writer.

DHC Deep Cleansing Oil

This oil is design to bind with sebum and dissolve impurities and break down makeup – even stubborn waterproof mascara and eyeliner.

“Believe it or not, my room turns into a literal furnace during the fall and winter months. With a tiny space and only one window, my room gets zero airflow as soon as the heater turns on. It drives me insane. This Prime Day, I decided to finally buy this top-rated tower fan that (hopefully) rivals my AC. The 4.4 rating, over 14K reviews, and under-$55 price tag really won me over.” — Sofia Viera, Commerce Writer.

Levoit Tower Fan

Use Auto Mode for automatic fan speed adjustments according to room temperature. Built-in temperature sensor automatically adapts airflow to match your environment, keeping you cool without the temperature getting too cold or too warm.

“This leaves my hair feeling so soft, lightweight, and genuinely clean without drying out my scalp. It’s one of my favorite parts of my Sunday self-care routine, and I love the way the scent lingers.” — Jacqueline Weiss, Commerce Writer.

Nécessaire The Detox Shampoo

A weekly detoxifying step that removes buildup and improves scalp environment health for deeply cleansed, weightless hair.

“People don’t realize how many luxury candle deals there are on Prime Day. I’m stocking up! This scent is perfectly fall.” — Lily Rose, Managing Commerce Editor.

LAFCO New York Feu de Bois Classic Candle

This Feu de Bois scent evokes fresh pine falling on curls of sandalwood & rare Virginia cedarwood. Smoky leather accords, frankincense & nuances of vanilla are tranquil and comforting.

“This leave-in treatment completely changed my hair, practically reversing all my split ends in a few uses. It’s worth every penny and never on sale, so I’ll be stocking up while it’s 40% off.” — Alexa Vazquez, Commerce Writer.

Wella Professionals Ultimate Repair Miracle Hair Rescue

This hair product is formulated with AHA to rebuild the inside strength of the hair and Omega-9 to replenish the outside barrier of the hair fiber.

“TikTok has finally convinced me that my wellness routine needs a vibration plate. Getting a head start on New Year’s resolutions, I love the idea of a low-impact way to add more movement into my day. Vibration plates are said to improve circulation, stimulate muscles, and more—all while I catch up on emails.” — Savannah Sitton, Commerce Weekend Writer & Editor.

PUREROYI Vibration Plate

180 speed adjustable vibration plate stimulates muscles through high-frequency vibrations, accelerating muscle contractions and activation, and boosting metabolism. Powerful vibrations help burn calories and fat quickly, which can help your body process fat many times faster than running.

Looking for more Prime Day deals? Shop these viral beauty dupes on sale!

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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