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See Kylie Jenner Return to Pink Hair in Latest Transformation

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Go, Kylie Jenner, go!

The Kardashians star looks truly amazing, sweetie as she celebrates her King Kylie drink line at Dunkin’, officially launching July 8.

For the campaign, Kylie not only helped curate a menu full of pink-themed drinks—including the Candy Pink Lemonade Refresher, the Vanilla Pink Cloud Latte and the Pink Lemon Drop Suncloud Lemonade—but also took the moment a step further by returning to her signature pink look.

In a commercial as well as several photos for the Dunkin’ launch, Kylie’s wig is as pink as her drink, falling in waves well past her shoulders as she also sports a pink skirt suit and matching almond shaped nails.

And Kylie’s transformation comes two years after she fully embraced what was known as her King Kylie era in the mid-2010s, or her time as one of Instagram and Tumblr’s most-followed teens.

At the time, she was widely known for her unique aesthetic and oscillated hair colors—usually between pink and teal—frequently.

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In 2024, Kylie embraced her literal feminine side once more by sharing a photo of her with dyed pink tresses cheekily adding in the caption, “Hiiiii remember me.”

While the Kylie Cosmetics founder—mom to Stormi, 8, and Aire, 4, with ex Travis Scott—typically stays true to her natural dark hair color, it’s clear she is partial to her pink look, having kept a photo of her from the era as her Instagram profile picture for many months.

And in 2020, she reflected on the color in an Instagram Story, writing alongside a photo of her with the signature color, “Pink hair will just always be my favvv.”

Dunkin

But one thing about Kylie? She’s not letting any one look define her. Last year, she told Dazed she found it “funny” that fans think her King Kylie era ever ended.

“I’ve seen that before too, and I’m always like, first of all, the baddie never left,” Kylie—who has been dating Timothée Chalamet since 2023—added to the outlet. “I wear a latex dress at least once a week. Like, where do you guys think the baddie went? People saw me in a flowy dress once in my life, and they were like, ‘She’s gone!’ I wore a sundress once in Palm Springs, you know—like, can a girl wear a sundress once?”

For a deeper look into Kylie’s transformations over the years, keep reading…

Donato Sardella/WireImage

2008Kylie attends Matrix at A Time for Heroes Celebrity Carnival just months before the Keeping up with the Kardashians series premiere.

Michael Tran/FilmMagic

2009Kylie shows support for Selena Gomez‘s Kiss & Tell album by attending its release party.

Jason LaVeris/FilmMagic

2009Kylie sports bangs at Wango Tango music festival in Los Angeles.

Michael Tran/FilmMagic

2010Kylie is all smiles at the Taste Of Beverly Hills.

Jason LaVeris/FilmMagic

2010Kylie attends Wango Tango festial for the second year in a row.

Jason Merritt/Getty Images

2011Kylie attends the 2011 People’s Choice Awards in Los Angeles.

Kevin Mazur/WireImage

2012Kylie attends the 2012 Teen Choice Awards just ahead of her 15th birthday.

Jason LaVeris/FilmMagic

2012Kylie goes grunge at Jingle Ball 2012.

Jason Merritt/Getty Images

2013Kylie vogues at the MTV Movie Awards.

Frazer Harrison/Getty Images

2013Kylie shows support for pal Justin Bieber at the Justin Bieber’s Believe premiere.

Frazer Harrison/Getty Images

2014King Kylie arrives at the 2014 Billboard Music Awards.

Jason Merritt/Getty Images

2014Kylie walks the blue carpet at the 2014 Teen Choice Awards.

Joe Scarnici/Getty Images for GQ

2015Kylie is all grown up at GQ’s Grammys after party in 2015.

Jason Merritt/Getty Images

2015Kylie brings back the bangs for a night at the 2015 MTV Video Music Awards.

Matt Baron/Shutterstock

2016Suited up! Kylie sports a business casual vibe at Marie Claire‘s ‘Fresh Faces’ Party.

Vivien Killilea/Getty Images for SinfulColors

2016Kylie walks her own red carpet at her 2016 charity event with SinfulColors.

Jon Kopaloff/FilmMagic

2017Kylie sports a two-piece ensemble at Marie Claire‘s Image Maker Awards 2017.

Dimitrios Kambouris/Getty Images

2017Kylie goes blonde at the 2017 Met Gala.

Neilson Barnard/Getty Images

2018A year later, Kylie returned to her roots for an all-black look at the 2018 Met Gala, just months after welcoming her daughter Stormi with her now-ex Travis Scott.

Matt Baron/Shutterstock

2019Kylie supports Travis at the premiere of Travis Scott: Look Mom I Can Fly.

Chelsea Lauren/REX/Shutterstock

2019Kylie steps out in a Balmain jumpsuit at the 2019 Grammys.

Matt Baron/Shutterstock

2020Kylie is feeling blue at the 2020 Vanity Fair Oscars Party.

Gotham/GC Images

2021She’s on the move! Kylie leaves the Parsons Awards in 2021.

Rodin Eckenroth/Getty Images

2022Kylie steps out at the Baby2Baby gala months after welcoming her son Aire.

Jamie McCarthy/Getty Images

2023Kylie is seeing red on the 2023 Met Gala red carpet.

The Hollywood Curtain/Bauer-Griffin/GC Images

Kylie uses her seltzer Sprinter as the ultimate accessory while out and about in Los Angeles.

Instagram/Kylie Jenner

Kylie teased her new collection of latex dresses, donning a low-cut red gown that she would wear “to pick up my kids from school,” business meetings or “the clurb.”

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