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Alix Earle Calls Alex Cooper “Sick and Twisted” in Text About Feud

Watch: Alix Earle Shares “Serious Struggle” of Discussing Alex Cooper Feud on New Reality Show

*This article contains spoilers for Netflix’s Earle Meets World.

Alix Earle is ready to tell her side of the story. 

After Alex Cooper publicly called out the influencer—whose Hot Mess podcast was signed to Cooper’s Unwell Network in 2023 before being dropped two years later—for her cryptic posts about their fallout, Earle finally responded on Netflix’s Earle Meets World, even sharing a text message she crafted to her former boss.

“I stayed quiet for so long because I am scared of Alex Cooper,” Earle said in a confessional interview. “I found out that I was no longer working with Unwell through the media so, I’m just intimidated. I don’t know what she’s gonna do or how she’s gonna twist things.”

While talking to her family, Earle further explained her POV on what went wrong.

“They were a startup company at the time, so things weren’t gonna go great,” Earle shared. “But there was just constantly issues. It just wasn’t run properly and it wasn’t what I was promised or told that it was gonna be like working with them.”

After her dad TJ Earle suggested that she wasn’t given “real resources” to produce her podcast show, the 25-year-old explained that she had blinders on when it came to Cooper.

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Alix Earle Shares “Serious Struggle” of Discussing Alex Cooper Feud on New Reality Show

“I didn’t realize things were going wrong because I was, like, obsessed with her,” Earle said. “I was like, ‘This is my idol, I’m so happy to work with her.’ And then constantly felt taken advantage of and used and mistreated and manipulated.”

Earle also referenced her 2023 appearance on Cooper’s Call Her Daddy.

“Things like, we’re filming her podcast and she’s having us drink before,” Earle shared of the episode, in which they are seen drinking together. “And then asking me really sexual questions I wasn’t comfortable with. But then I’m also answering ’cause I’m drunk.”

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Later, Earle read a text message she contemplated sending to Cooper.

“I wanted to write you directly to let you know I don’t like you,” the message began. “I’m not gonna fall for your bait of getting into a back-and-forth online, and I don’t think you want that either. You are manipulative and toxic. Go ahead and say ‘it’s just business’ all you want, but the way you approach business is disgusting. You choose money over morals.”

“You took advantage of me at a young age in a new industry I knew nothing about,” Earle’s message continued. “You are full of false promises and Unwell was a continuation of that. We had a call where you threatened me to not go to war with you because you know how sick and twisted you are.”

Earle’s text then encouraged Cooper to share the message, noting that she’s no longer scared.

“You’re right, I may be petty, but I’m not malicious,” she concluded. “If there’s one thing I learned from doing business with you, it’s to never do business with anyone like you.”

Brianna Bryson/FilmMagic

While it’s not clear if Earle hit “send” on the text, her comments come about five months after Cooper called on Earle to publicly address their “beef.”

“Alix Earle, hey girl, the passive-aggressive reposts and the likes and commenting on things—I got to call you out here,” Cooper shared in an April 13 TikTok. “You’re going to need to get specific and just say what you got to say about me. There’s no NDA, no one is stopping you. Stop hiding behind other people and just say it yourself.”

“What’s the beef?” she asked. “Because I’m really tired of waking up and seeing you using this big drama to distract from other s–t going online for you. Not interested. I know what happened, and so do you.”

Keep reading for a complete timeline of Earle and Cooper’s feud.

Earle Meets World is out on Netflix now.

August 2023: Welcome to UnwellCall Her Daddy host Alex Cooper launched The Unwell Network, signing on TikToker Alix Earle as one of the media production company’s first talents to “develop a variety of multiplatform concepts and projects.””Alix took the U.S. by storm with her ‘get ready with me’ videos, college lifestyle, and endearing personality,” Cooper said in a press release at the time. “I feel honored to be at a place in my career where I can pass along knowledge and advice for a new generation of creators to flourish.”Earle’s Hot Mess podcast premiered the following month.
August 2024: Call Her a DealmakerAs her three-year contract with Spotify came to an end, Cooper inked a deal with SiriusXM reportedly worth $125 million to bring The Unwell Network—including Call Her Daddy and Cooper’s Hot Mess podcast—to the broadcaster.
February 2025: Dropping Hot MessShortly after Earle skipped Unwell’s Super Bowl party in New Orleans despite being in town for the big game, news broke that her Hot Mess podcast had been dropped by the company.In addition, SiriusXM reportedly renounced its rights to the show and stopped selling ads for the program.
March 2025: Get Ready for DramaEarle hinted at possible tension behind her departure from Unwell, announcing a “pause on podcasting right now for the foreseeable future.””Don’t really want to get into the details of it all, and I kind of can’t get into the details of it all right now,” she said in a March 26 TikTok, “but I’ve loved it so much, and I’m really proud of what I built with the podcast.”However, Cooper was quick to shut down speculation that Earle’s podcasting hiatus had to do with Unwell, insisting that the influencer retained the Hot Mess property in the split.”Idk why she can’t/what’s going on,” Cooper wrote on Instagram Story that same day. “Unwell gave her everything back she owns her IP.”
Summer 2025: Tea Is BrewingEarle continued to play coy about what went down in her exit from Unwell, teasing in a May 2025 interview with the WSJ. Magazine, “That was, behind the scenes, a little bit of a hot mess.”And when a fan begged her to “tell us what happened with Alex Cooper” in an August 2025 TikTok, Earle cryptically wrote back, “How much time do you have?”
April 13, 2026: Called OutCooper slammed Earle for acting “passive aggressive” on social media, bluntly telling her in a TikTok video, “You’re going to need to get specific and just say what you got to say about me. There’s no NDA, no one is stopping you.”“What’s the beef? Because I’m really tired of waking up and seeing you using this big drama to distract from other s–t going online for you,” Cooper continued. “So talk, unless the fake narrative that you’re creating happens to be way more interesting than the truth, I have nothing to hide when it comes to you and me.”In response, Earle simply commented, “Okay on it!!”
April 15, 2026: Team AlixBrianna “Chickenfry” LaPaglia, who worked with Cooper’s former Barstool Sports boss Dave Portnoy on the BFFs podcast, threw her support for Earle once their feud went public.”I was a fan of Alex Cooper before I knew the wrath of f–king Alex Cooper,” she said in a TikTok video, “and what she does to people and how she treats people.”LaPaglia went on to allege that she had gotten the tea about the Hot Mess drama two years prior, saying, “From what Alix Earle told me, Alex Cooper is a very, very mean person.”
April 15, 2026: “Mean Girl”Cooper clapped back at LaPaglia after being accused of being a “mean girl,” writing on Instagram Stories, “Here are the facts. I have never met you in my life. The only communication we have ever had together is through dm.”To back up her point, the Unwell founder posted screenshots of their alleged private correspondence over the years, in which the two traded kind words, as well as exchanged numbers and party invites.”What I just showed is the only interaction we’ve ever had. And you hate me?” Cooper added. “That has never been the nature of our relationship.”
May 2026During a May 12 appearance on the Today show, Alix sidestepped any discussion of her rift with Alex.”You know, well, I’m trying to keep things pretty positive today,” she said while keeping focus on her Sports Illustrated cover. “We don’t actually have that much time here, honestly, and also, it’s like, why ruin such a good day with something not so great. Let’s keep the positive vibes going.”Meanwhile, a month after calling Alix out, Alex revealed on the May 13 episode of Call Her Daddy that misogyny on TikTok prompted her to leave the platform, noting she “deleted the app.”

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