You may have noticed Dirty Dom Mysterio was wearing some branded merchandise on Raw last night (Feb. 17). If you didn’t, social media had you covered…
“Naomi’s caution tape” is a fantastic handle, but I digress…
The interwebs also say that there was Dude Wipes-branded Dom merchandise for sale on WWE Shop yesterday, but if that was true, it’s gone now. But WWE and Dude Wipes came through today with a full press release that explains Mysterio’s role in the partnership (aka, a “first-of-its-kind integration”), and offers our second example in just the last few hours of someone bragging about being a disruptor in a presser.
DUDE WIPES NAMED OFFICIAL PARTNER OF WWE®
DUDE Wipes Becomes Official Flushable Wipe of WWEFebruary 17, 2026 – WWE, the global leader in sports entertainment, today announced a new multi-year partnership with DUDE Wipes, the global men’s hygiene brand, highlighted by first-of-its-kind integrations with WWE Superstars and enhanced match sponsorships at tentpole WWE events.
As an Official Partner of WWE, DUDE Wipes will have a prominent presence across high-profile WWE events and platforms, strategically activating through enhanced match sponsorships at Premium Live Events, including SummerSlam® 2026, curated social and digital content, and a custom DUDE Wipes commercial featuring WWE Superstars.
Additionally, reigning Intercontinental Champion Dominik Mysterio, known for his rebellious in-ring persona and cultural resonance, will participate in a first-of-its-kind integration in which his signature gear will feature DUDE Wipes branding during every in-ring appearance on WWE programming, including Monday Night Raw and various PLEs. The integration debuted this past Monday on Raw, when Mysterio returned to in-ring action wearing his recognizable bandana rib cage t-shirt incorporated with DUDE Wipes branding.
“DUDE Wipes is a disruptive brand that speaks directly to our audience, and this partnership allows us to showcase that connection in a way only WWE can,” said Jesse Tomares, Vice President, Global Partnerships at WWE. “From high impact match sponsorships to unprecedented in ring integrations with Dominik Mysterio, this collaboration delivers a fresh, entertaining approach to brand storytelling at the biggest moments on our calendar.”
“As a lifelong WWE fan, this partnership hits differently for the brand. Us DUDE Wipes founders grew up watching WWE idolizing the superstars of our day. Getting the chance to partner with WWE and Dirty Dom and do something that’s never really been done before is surreal,” said Ryan Meegan, Co-Founder, CMO. “DUDE Wipes has always believed in meeting fans where they are in our own authentic way and we can’t wait to encounter the amazing WWE fans all across the country. We promise to bring the fun and more importantly, the CLEAN with Dom in the best way possible!”
Linking the product to Dom is really clever, I’ll give them that. Overall though, I’m less enthused, as WWE continues to license more and more of its product for marketing and sponsorship revenue. And that’s without even getting into the product itself, which is bad for plumbing, the environment, and, in this particular case, encourages guys to spend extra money on freaking toilet wipes so they don’t risk seeming effeminate if they use the unisex ones.
But that’s just my reaction to the Dude Wipes/WWE collab. Give us yours in the comments below.
P.S. Shout out to Feed post-er extraordinaire GM05 for slapping the perfect headline on this item when they shared it there.
