E! Illustration/OuraYou did it; you made it through the year and reached OOO season. No matter what your summer goals are this year, may we suggest improving your health as one of them? Luckily, it’s never been easier to do so, because the Oura Ring 4 just hit its lowest markdown. With select Oura Ring finishes now 20% off (that’s $100 in savings!), it feels like the perfect excuse to treat yourself and take control of your wellness this season.
- Best Value on Oura Ring 4: Oura Ring Gen 4 Gold ($399, 20% off)
- Best Ring Gen 4 Sale for Summer 2026: Oura Ring 4 Ceramic Cloud ($399, 20% off)
- Best Oura Ring 4 Discount for Him: Oura Ring Gen 4 Black ($349, 13% off)
In honor of its release of the new Oura Ring Gen 5, the wellness tech brand is clearing its stock by offering up to 20% discounts on past models. The viral Oura Ring Gen 4 has been crowned the best modern wearable tech by TikTok, making it hotter than ever at these low prices.
Current markdowns on the Oura Ring Gen 4 are now running between 13% and 20%, the sale includes its bestselling finishes – Gold, Silver, Rose Gold – as well as its more-affordable ceramic line of pastel shades that feel perfect for fun summer palettes.
Ready to order but not sure your size? The brand offers a free sizing kit to be mailed to your home.
Shop Oura Ring 4 Now 20% Off
Oura Ring Gen 4 Gold
For the gold-wearing guys and gals, this yellow-gold finish is sleek and timeless. The polished finish can be mistaken for a statement piece rather than a health tracker – get the bestselling color usually $499, now $100 off.
Oura Ring Gen 4 Black
For the gold-wearing guys and gals, this yellow-gold finish is sleek and timeless. The polished finish can be mistaken for a statement piece rather than a health tracker – get the bestselling color usually $499, now $100 off.
Oura Ring Gen 4 Silver
Clean, classic, and understated: The Silver Titanium finish is a no-brainer for those that opt for cool-toned jewelry, blending into a minimalist collection seamlessly.
Oura Ring Gen 4 Rose Gold
The girlies love this one: warm, romantic, and perfect for stacking. This rose gold finish is at its lowest price ever of 20% off – a small upgrade with massive pay-off.
Oura Ring Gen 4 Ceramic Petal
The girlies love this one: warm, romantic, and perfect for stacking. This rose gold finish is at its lowest price ever of 20% off – a small upgrade with massive pay-off.
Oura Ring Gen 4 Ceramic Cloud
When comparing the titanium versus the ceramic finishes, shoppers say the titanium options are slippery and lighter, hence easier to lose. The cloudy white finish looks like clean porcelain and will work well with any kind of jewelry it’s styled with.
Oura Ring Gen 4 Ceramic Midnight
Just like its other finishes, the Oura Ring 4 typically charges between 20-80 minutes, depending on battery level, and can usually go between five and eight days of wear before needing to be charged.
Oura Ring Gen 4 Ceramic Tide
Crafted from zirconia ceramic, the ceramic line is slightly heavier than its titanium counterparts, which shoppers appreciate for the value.
Oura Ring Gen 4 Brushed Silver
Unlike the Titanium Silver, this brushed texture offers a matte finish that shoppers say helps hide scratches and fingerprints, making it a smart pick for, say, parents or anyone that’s hard on their jewelry. At 39% off, it’s also one of the biggest markdowns in the sale section.
Oura Ring Gen 4 Stealth
Possibly for those that don’t love wearing flashy jewelry, this black-on-black style is more lowkey with a matte finish.
Shop The New Oura Ring Gen 5
New Oura Gen 5 Ring
The newest edition in Oura’s line-up is the Gen 5 Ring, containing all the same features we know and love about the health ring, and more in a slightly more compact band.
Commited to your new health tech journey? Help spruce up your Oura Ring with a new chic & affordable ring jacket, newly released at just $40.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.






