Skift Webinar: When AI Becomes the Travel Agent — How Hotels Get Chosen

This sponsored content was created in collaboration with a Skift partner.

AI is changing how travelers discover and choose hotels. Instead of searching across multiple sites, travelers can increasingly ask AI to find properties that match specific needs, from amenities and location to room types and cancellation policies. But AI recommendations are only as reliable as the hotel information behind them.

In this live webinar, Noreen Henry, chief revenue officer at Aven Hospitality, and Sean Seah, senior vice president of strategy, technology, and innovation at Langham Hospitality Group, will join Skift to unpack new consumer research from 4,000 recent hotel guests across the U.S., UK, and Australia. We’ll explore how travelers are using and trusting AI throughout the hotel journey, what happens when property information is inaccurate, and how those experiences influence booking decisions.

The conversation will also examine what this shift means for hoteliers. As AI takes on a larger role in discovery, hotels need accurate, complete, current, and consistent information that AI systems can easily understand and retrieve. We’ll discuss how hotel technology and data need to work together, and what hotels can do now to become more AI-ready.

Topics We’ll Cover:

• How travelers are using AI to discover, compare, and book hotels
• Where traveler trust in AI begins to break down
• The business impact of inaccurate or incomplete hotel information
• Why AI discovery raises the stakes for hotel data
• How AI could reshape the path to direct booking
• What an AI-ready hotel technology foundation looks like
• Practical steps hotels can take now

This sponsored content was created collaboratively by Aven Hospitality and Skift Studio.