San Diego Comic-Con is basically the promised land for Funko Pop! collectors looking for exclusives, and this year’s event will be no exception. But Funko has something special planned for collectors this time. This year, you can turn yourself into an exclusive Spider-Man-themed Funko Pop! figure.
Funko will be hosting an activation at SDCC 2026 called Pop! Yourself Spider-Man: Brand New Day. Collectors can build a custom Pop! figure that features their likeness atop a Spider-Man body. Check out the slideshow gallery below for a closer look at the figure itself and the Funko booth:
Funko’s Pop! Yourself Spider-Man: Brand New Day Images
The Pop! Yourself promotion costs $60. For that fee, collectors get a custom-built Funko Pop! cosplay figure, a Bitty Pop! Hulk figure, exclusive SDCC-themed packaging (with your name printed on it), a display protector, and a choice of two accessories (with options including a web, a convention lanyard, and a Spider-Man mask).
Collectors will design the Pop! figure themselves, choosing between various options for hairstyle, skin tone, body shape, and glasses. This Pop! Yourself promotion will only be available at SDCC, not online. The Funko booth is #5341.
SDCC 2026 will be held from Wednesday, July 22 through Sunday, July 26. For more on what to expect from the show, check out Funko’s exclusive Invincible Pop! figures and Jazware’s exclusive collectibles.Jesse is a mild-mannered staff writer for IGN. Allow him to lend a machete to your intellectual thicket byfollowing @jschedeen on BlueSky.
