
Skift Take
Rising prices are supporting travel revenues, but affordability pressures and uneven demand suggest the industry may be earning more without necessarily welcoming more travelers.
Global travel performance remained unchanged in August 2026 compared to a year earlier, according to the latest Skift Travel Health Index report. However, despite the flat score (100), there is significant movement across the industry, with airfares and hotel rates rising in several markets and travelers becoming increasingly selective about when and where they spend.
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