
Skift Take
While Delta is still in the early stages of building out its own media network, personalization could become a major revenue stream for airlines looking to appeal to more affluent travelers.
Delta Air Lines is building a media network, the airline confirmed Monday, after an earlier LinkedIn post by the former Deloitte Digital manager it hired to lead it.
“Delta is building new media capabilities as part of its continued investment in customer experience, digital innovation and growth,” a spokesperson said in a statement. “We’re currently hiring for several roles and look forward to sharing more in the future as plans evolve.”
Keri Paison said in her post that as head of Delta’s media networ
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