Preparedness and multilateral collaboration were at the top of the agenda on the opening day of Arabian Travel Market (ATM) 2026, as policymakers from the Middle East, Central Asia, Europe and the United Nations (UN) examined the resilience and long-term trajectory of the GCC’s tourism industry. The 33rd edition of ATM is being hosted at Dubai World Trade Centre until Thursday 17 September.
H.E. Abdulla bin Touq Al Marri, UAE Cabinet Member and Minister, Economy and Tourism, and H.E. Shaikha Al Nuwais, Secretary-General, UN Tourism, took to ATM 2026’s Global Stage to deliver welcome addresses on day one of the event, following opening remarks from Hugh Jones, CEO, RX Global.
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