E! Illustration/AmazonPrime Day is officially here, and Amazon’s fashion department is delivering far more than basic wardrobe staples. This year’s sale includes impressive discounts on editor-loved brands like Levi’s, Gap, adidas, New Balance, and The Drop, alongside a mix of expensive-looking summer dresses from Lulus, comfortable sneakers, chic sandals, and vacation-ready accessories.
- Best Gap jeans Prime Day deal: Gap Women’s Mid Rise Baggy Denim
- Best Lulus summer wedding dress deal: Lulus Dream Pleated Polka Dot Strapless Maxi Dress
- Best The Drop Amazon Prime dress deal: The Drop Women’s Britt Tiered Maxi Tent Dress
- Best Rothy’s ballet flat deal: Rothy’s The Square Mary Jane
To save you from scrolling through thousands of markdowns, we sifted through the sale to find the pieces that actually feel worth buying. Whether you’re packing for a summer trip, updating your everyday rotation, or searching for trend-forward finds at surprisingly affordable prices, these are the Prime Day fashion deals that caught our attention!
Ahead, shop the standout styles we’re adding to our carts before the best deals sell out.
Best Amazon Prime Day Summer Clothing and Shoe Deals
Gap Women’s X NBA Soft Poplin Pull-on Lounge Shorts
Knicks fans will love the look and comfortable feel of these soft poplin pull-on lounge shorts. They’re under $20 for Prime Day!
Editor’s Pick
Gap Women’s Mid Rise Baggy Denim
These jeans feel as soft as sweatpants, but they’re socially acceptable to wear to work. Choose from a range of washes on sale now.
Lulus Dream Pleated Polka Dot Strapless Maxi Dress
A column silhouette is paired with a strapless neckline for a chic, sophisticated style that you’ll rock all summer.
Lulus Jovie Strapless Tiered Ruffle Midi Dress
A Strapless neckline tops a darted bodice that falls into the banded waist that beautifully accentuates all body types. Choose from a few colors. Prices vary.
Rothy’s The Square Mary Jane
This lightweight, knit women’s flat features a cushioned insole and flexible construction for supportive wear from morning meetings to evening outings—ideal for work, commuting, school days, and everyday walking.
Levi’s Women’s Cinch Mid-Thigh Short
These Levi’s baggy shorts won’t give you that annoying waist gap thanks to their cinched fit. Choose from many washes. Prices vary.
CUSHIONAIRE Vita Jelly Sandals
Want to try the jelly sandal trend, but with a touch of sophistication? These sandals are perfect, with their lightweight, comfortable feel, chic colorways, and golden accents.
Gap Women’s Crewneck Cardigan
This is the perfect lightweight cardigan to throw on and instantly look more put together. Plus, it’s a must for a chilly office. Choose from a few colors.
New Balance Women’s 608 V5 Sneakers
Want a pair of white sneakers that are comfortable enough to walk miles and are on sale for 47% off? These New Balances are a fan-favorite for just that, and their impact-resistance heel cushioning, durable rubber outsole, and lightweight EVA midsole.
The Drop Women’s Britt Tiered Maxi Tent Dress
The Drop is Amazon’s special collab line in partnership with influencers, so it tends to home the best on-trend styles that everyone’s already shopping. This versatile sundress (with pockets!) is utterly timeless.
Cicy Bell Wide Leg Bermuda Jorts Denim Shorts
Baggy jorts will be everywhere this summer due to their comfort and practicality, this roomy Bermuda shape feels especially polished.
Levi’s Women’s Cinch Baggy Jean
These baggy jeans are a classic. Therefore, they’re always in style. Choose from several washes, prices vary.
The Drop Womens Florencia Smocked Bodice Linen Maxi Dress
The Florenca is highly versatile. It’s casual enough to wear with sneakers or you can dress it up with a cute pair of heels. Choose from two colors.
adidas Womens Streettalk Lace Up Sneakers
One of Adidas‘ most classic and bestselling silhouettes, this minimalist color-way will compliment any summer (and autumn) wardrobe, all for 33% off.
The Drop Womens Balu Feminine Shaped Waist Midi Dress
Your closet needs a flirty summer dress just like this one! Get it on sale now.
LANNEW Swimsuit Cover Up Set
Nail two summer trends in one crochet-knit coordinating set! This chic long-sleeve and maxi skirt beach cover-up set comes in a range of colors.
CUSHIONAIRE Belle Kitten Heels
A chic kitten heel will always remain on-trend, but this buckled number with contrast stitching feels retro-adjacent while still completely modern.
VAOYIU Women’s Boho Striped V-Neck Dress
Flowy cover-ups aren’t reserved for only the beach, and this mini shift dress has both style and function with chic bell sleeves in an oversized cut for easy, breezy wear – currently 17% off.
Jessica Simpson Kameena Mule Platform Sandals
TikTok has fallen head over heels (literally) upon discovering that Jessica Simpson‘s footwear line is specifically made for comfort and walkability, so you can count on these floral wedges for long summer days and nights.
FOMELY Polka Dot Off Shoulder Mini Dress
Polka-dots are still going strong for summer, shake up the classic print with a colorful variation. This timeless off-the-shoulder mini dress is marked down 31% off and comes in three other colors to choose from.
EQAUDES Platform Slip-On Espadrille Sandals
Between the raffia texture and low platform shape, these may be the ultimate slip-on sandals for summer. And at 45% off? Confirmed, we need these.
ANRABESS Women Beach Cover Up
What do shoppers love most about this lightweight cover-up? That it can take you from the beach to dinner in a breeze, doubling as an adorable going-out frock in heap of fun colors.
When is Amazon Prime Day 2026?
This year, Amazon Prime Day starts June 23 through June 26, 2026. Lucky for us, Amazon has already started slashing its prices, so it’s never too early to start searching and shopping for amazing savings.
What Is Prime Day?
Prime Day is Amazon’s annual shopping event with major savings exclusively for Prime members, featuring major discounts across categories, from fashion & beauty to home & wellness.
Do You Need an Amazon Prime Membership?
Yes, you’ll need an Amazon Prime membership to access most official Prime Day deals. The good news is that Amazon typically offers free trial options for eligible new members, which means some shoppers can still take advantage of the savings without committing long term.
In the market for discounted sundresses perfect for summer 2026? Shop The Best Linen Dresses Under $100 to Look Chic & Keep Cool This Summer
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.






