Watch: Kim Kardashian Officially Hard Launches Lewis Hamilton Romance
It may be a rush to watch $20 million cars speeding around a track, but it’s romance that really revs our engines.
And when it comes to the wives and girlfriends of F1 drivers, that’s a whole scene in and of itself. The Formula One circuit is a global travel extravaganza, taking the drivers—and their significant others—to 19 countries over the course of a 24-race season, providing their partners with more opportunities than ever to hold the spotlight.
If you’re Alexandra Saint Mleux, who married Monégasque driver Charles LeClerc in February, you’re going to dress for every occasion—and partner with a brand or two (or five). The same goes for Kelly Piquet, partner of four-time world champion Max Verstappen. Or if you’re Carlos Sainz Jr.’s girlfriend Rebecca Donaldson. Or British driver George Russell‘s longtime love, Carmen Montero Mundt.
So, Kim Kardashian, who hard launched her previously private romance with F1 superstar Lewis Hamilton just days before the June 7 Monaco Grand Prix, may stand out on the sidelines of most sports. But should she show up at a race—say, in Monte Carlo this weekend—she’ll just be one of the bunch among this well-heeled crowd.
Meanwhile, the term WAG—which caught fire 20 years ago to refer to the wives and girlfriends of English soccer players and then spread to other sports—has evolved since Victoria Beckham bridged the gapbetween her days as a Spice Girl and her career in fashion by embracing the designation.
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But since the hit Netflix series F1: Drive to Survive fueled a new level of interest in the personalities behind Formula One, so has the fascination with the athletes’ love lives shifted into overdrive.
So, even if you can’t tell a Ferrari from a McLaren, you’re about to be an expert on F1 WAGs:
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(Originally published May 9, 2026, at 5 a.m. PT)
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