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WWE’s been teasing something the past few weeks, with a “Club WWE” logo appearing on television broadcasts. They filed a trademark for that term on March 27, stating it would be used for a “membership club services in the nature of providing discounts and special offers to members in the field of retail sales, special event planning, marketing, and subscriptions”.
The reveal — or most of it, anyway — came last night (April 13) on Raw. The host of WrestleMania 42 himself made an early return to the company to narrate the commercial for what essentially sounds like a Patreon or OnlyFans-type offering.
John Cena tells Club WWE is “is everything WWE, but closer to you in one ultimate membership”.
An email sent today has a few more specifics:
WWE today announced the launch of Club WWE, the ultimate insider membership program designed to bring fans closer to WWE than ever before through exclusive access, rewards and experiences. Club WWE will serve as a dedicated destination for WWE fans offering a wide host of benefits across ticketing, merchandise, community and content – all in one place.
Fans can sign up to join the Founding Members Waitlist starting today by visiting: wwe.com/clubwwe
For an annual membership fee, Club WWE Gold members will unlock a range of premium benefits including:
* Exclusive 24-hour ticket presale access to all WWE events around the world and tailored perks at featured events including Superstar meet-and-greets, hospitality opportunities and entrances.
* Members-only WWE Shop featuring exclusive collections and early access to merchandise drops like John Cena’s upcoming Never Seen 17 collection.
* Bonus WWE content featuring inside scoops, extended cuts, behind-the-scenes footage, and more.
* Dedicated members-only community forum connecting fans around the world like never before.
* Points-based rewards system allowing fans to earn credits to redeem against digital and physical goods.
* Premium Welcome Pack for Founding Members.
No pricing info yet, so let us know what you’d pay for membership in this exclusive club — or what you think about WWE’s latest cash grab offering — in the comments below.
