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Yann Pissenem and Sam Mooney, two key members of the team behind Ibiza mega-clubs Hï, Ushuaïa and [UNVRS], have launched a new creative agency called The Ideation Bureau.
Pissenem and Mooney will take their real-world expertise and apply it to projects, with The Ideation Bureau set to work across brand strategy, identity and design systems, creative direction, campaign development and content production, with a goal of building and operating brands. Pissenem is The Ideation Bureau’s founder and CEO, with Mooney serving as founder and chief creative officer.
The team also includes specialists in strategy, design, production and technology. Every project the agency takes on will be built by a bespoke team brought together to give the expertise each endeavor requires, with the company intending to work with brands on ideas, a press release notes, “with lasting cultural and commercial impact.”
Thus far, work by The Ideation Bureau includes the viral 2024 campaign for the launch of [UNVRS], along with [UNVRS] campaigns with the fashion lines Off-White and Palm Angels.
“We’ve spent years building brands in environments where ideas have to earn their place in the real world,” Pissenem said in a statement. “The Ideation Bureau is about bringing that same discipline and ambition to every project we take on.”
“I’ve always believed the best creative doesn’t end on a screen,” added Mooney. “Throughout our careers, we’ve created work that brought millions of people together to experience something in the real world. The Ideation Bureau is our opportunity to bring that same mindset beyond music and entertainment.”
